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LAWMANBADGE.COM

Project Description
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Gary and Diane are operating a very successful police and collector badge business from the comfort of their home office.    The news of Lawman Badge’s product quality and, unparalleled friendly service, is well known in their niche market community.

Gary and Diane came to me back in 2003 originally to help them freshen up the look of their existing Web site. We also added some new features for their shopping cart and helped them gain better positions in popular search engines such as Google.

Gary is a former Sheriff and initially used his law enforcement contacts to start the collector badge business. Diane now manages the Web site sales that continue to bring in new e-business. So what started out as an e-commerce ‘face lift’ has actually grown into a five year Internet marketing project including a variety of online storefront rejuvenation and marketing approach services. Some of the services that I provided Gary and Diane were:

  • Graphic Layout and Storefront design
  • Shopping Cart Setup and Maintenance
  • Web Site Search Engine Optimization
  • One-on-One Internet Marketing Consultation
  • Google AdWords Campaign Management
  • Disaster Recovery Services

Project Results
Gary and Diane are very happy with the new look of their Web site and the new design makes it easy to announce new products and have on-demand promotions. Careful attention to the Google AdWords advertising campaign design and budget and some well done search engine optimization, has earned their online badge storefront a first page position on Google for the term ‘police badges.’

Project Tools

Graphic Design:
PaintShop Pro

Search Engine Optimization:
WebPosition Pro 4

Hosting:
Hostasaurus.com

Shopping Cart:
Miva Merchant

Advertising:
Google Adwords

Web page Design:
NetObjects Fusion

Opt-in Mail list Management:
Scot’s Mail List

 

 

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