PONDARAMA.COM Project Description
 Betty Jean (BJ) turned her love for water gardens, fish and flowers into her work from home based business. She uses a powerful shopping cart system with a lot of extra features and a newsletter based direct response marketing program to generate repeat customer sales. Betty Jean came to me back in 2002 originally
to help her freshen up the look of her existing Web site and rescue her from search engine purgatory. BettyJean had fallen victim to some bad advice by a ‘search engine expert’ that used some unfair ‘tricks’ to try to boost BettyJean’s rankings. Well, things went horribly wrong and ‘BJ’ wound up with her site blacklisted and sales went right down the preverbal toilet. Her storefront was indeed a mess, but working closely with her we re
-branded her site, and got her back onto the first page at Google quickly. Some of the services that I provided ‘BJ’ were: - Graphic Layout and Storefront design
- Shopping Cart Setup and Maintenance
- Web Site Search Engine Optimization
- Opt-in eMail Marketing System
- Newsletter Template Design
- One-on-One Internet Business Consulting
- Google AdWords Campaign Management
- Disaster Recovery Services
Project Results
BJ is very happy with the new look of her Web site and because the new design makes it easy to drop in special promotions, announce new product lines or have on-demand sales, revenue from promotions picked right up. We also worked with her to automate her op-in newsletter and e-mailing list that she uses throughout the seasons to promote more business. Careful attention to the advertising budget and some well done search engine optimization also
earned her online pond and water garden storefront a first page position on Google. Project Tools Graphic Design:
PaintShop Pro Search Engine Optimization:
WebPosition Pro 4 Hosting:
Hostasaurus.com Shopping Cart:
Miva Merchant Advertising:
Google Adwords Web page Design:
NetObjects Fusion Opt-in Mail list Management:
Scot’s Mail List | 
